Podcasting for Leads

Create Your Own Lead-Generating Podcast
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Podcasting is a 1-on-1 Presentation

Podcasting is arguably the best way to get into the head of your potential clients ... literally.

When someone listens to your podcast, there's nothing between you and your listener.

Podcasting provides a great opportunity to show off your knowledge and build strong ties with your potential clients short of speaking to them in-person.

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Benefits of Podcasting

For Podcasters:

Low-Cost, Wide Reach & Precision Targeting

  • Podcasting is the the second least expensive form of mass marketing to a specific target audience right behind blogging.
  • A podcast builds a strong bond between you and your listeners. It's the next best thing to a face-to-face meeting.
  • It's a great platform for "conversational advertising" of your services, listings, events, and more.
  • Podcasting provides a great opportunity to build an email list and broaden prospect interaction.
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For Listeners:

Convenience & Unique Information

  • Listeners can listen whenever and wherever they wish (e.g. in the car; the office; while walking, or just relaxing.
  • Listeners enjoy a wide selection of people talking about thing's they're interested in that's just not available on TV or radio.
  • A listener can listen to the same podcast episode over and over to improve their understanding of the topic.
  • Listeners become familiar with and feel "connected" to the podcast host. This makes them far more likely to contact the podcaster and do business with them.

The Stats

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Source: Edison Research.

My Free Course

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How to Create a Successful Real Estate Podcast is my FREE online course.

I'll show you everything you need to know about creating a podcast that will generate a continual flow of high-quality leads.

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