Direct Mail Is Effective

when used as part of a

Multi-Synchronous Marketing Program

Direct to Their Door

Because most people are inundated with "junk mail," direct mail is no longer the most reliable method of generating leads. But, direct mail still plays a valuable support role in generating high-quality leads.

Direct mail is very effective when used as a supplement to primary marketing tools (such as blogging and podcasting) and incorporated into a coordinated multi-synchronous, multi-media marketing strategy.

Sending mail pieces containing the message you deliver in your podcast, blog, and videos helps reinforce your message.

And, creating "see and comprehend" mail pieces that the recipient can't avoid seeing is the hidden key to that reinforcement and contributes to a highly successful multi-synchronous real estate lead generating campaign.

direct mail

Stats

  • 81% Percent of Direct Mail Recipients Either Read or Scan the Mail They Receive. Source: CompareCamp.com
  • The Average Response Rate for Direct Mail in 2018 Was 4.9 Percent for Prospect Lists and 9 Percent for House Lists. Source: DigitalDogDirect.com
  • Compared to digital ads, mail works better and yields a 28% higher conversion rate. Source: CompareCamp
  • For every $167 spent on mail in the US, marketers sell $2095 in goods. Source: CompareCamp.com
  • Consumers aged 45-54 are the demographic group most likely to respond to mail pieces. Source: CompareCamp
  • A study conducted by the UK Royal Mail, The Private Life of Mail, concluded that the upswing in the use of direct mail and its enduring effectiveness is because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.” Source: Forbes
  • One study, “The neuroscience behind the response-driving power of direct mail” found that it requires 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively. Source (Small Business Trends)
direct mail

Build a Productive Campaign

Before wasting time and money on printing and postage that won't be productive, I'll show you exactly what types of mail pieces to create, how to produce them quickly and inexpensively, and how to save big bucks on postage.


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direct mail