Direct Mail Is Effective

when used as part of a

Multi-Synchronous Marketing Program

Direct to Their Door

Although direct mail has some stiff competition in the marketing arena, but when it's combined with other techniques, direct mail still plays a valuable role in generating high-quality leads.

Direct mail is very effective when used in conjunction with other marketing tools such as blogging and podcasting, and when it's incorporated into a coordinated multi-synchronous, multi-media marketing strategy.

Mail pieces that contain the message you deliver in a podcast, a blog, and videos reinforces your presence in the mind of your target market audience.

By creating "see and comprehend" mail pieces that can't be avoided is the secret key that helps create a successful multi-synchronous real estate lead generating campaign.

direct mail

Marketing Stats

  • 81% Percent of Direct Mail Recipients Either Read or Scan the Mail They Receive. Source:
  • The Average Response Rate for Direct Mail in 2018 Was 4.9 Percent for Prospect Lists and 9 Percent for House Lists. Source:
  • Compared to digital ads, mail works better and yields a 28% higher conversion rate. Source: CompareCamp
  • For every $167 spent on mail in the US, marketers sell $2095 in goods. Source:
  • Consumers aged 45-54 are the demographic group most likely to respond to mail pieces. Source: CompareCamp
  • A study conducted by the UK Royal Mail, The Private Life of Mail, concluded that the upswing in the use of direct mail and its enduring effectiveness is because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.” Source: Forbes
  • One study, “The neuroscience behind the response-driving power of direct mail” found that it requires 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively. Source (Small Business Trends)
direct mail

Build a Productive Campaign

Before wasting time and money on printing and postage that won't be productive, I'll show you exactly what types of mail pieces to create, how to produce them quickly and inexpensively, and how to save big bucks on postage.

I'm getting ready to launch my FREE tutorial, "Direct Mail for Lead Generation."

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direct mail